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Overview An online gaming company with four sales platforms and a global user base reached a performance plateau. Attribution models...

Executive Summary: This white paper explores how Integrated Impact Modeling (IIM) was applied to a national wholesale manufacturer in...

Introduction Marketers are in a measurement crisis. Attribution modeling is falling apart in a post-cookie world. Media Mix Modeling...

Executive Summary: Digital marketers are facing increased pressure to demonstrate not just engagement, but real business impact. As...

Welcome to IIM, the Integrated Impact Modeling Community. We are not a firm. We are not a think tank. We don’t offer a miracle metric or...