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Join date: Mar 21, 2025
Posts (5)
Nov 2, 2024 ∙ 2 min
Case Study: How a Gaming Brand Replaced Attribution with Integrated Impact Modeling (IIM) to Unlock Growth
Overview An online gaming company with four sales platforms and a global user base reached a performance plateau. Attribution models...
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Jun 1, 2024 ∙ 2 min
From Awareness to Activation: A Real-World Application of Integrated Impact Modeling in Wholesale Distribution
Executive Summary: This white paper explores how Integrated Impact Modeling (IIM) was applied to a national wholesale manufacturer in...
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Apr 5, 2024 ∙ 3 min
What Marketing Can Learn from Climate Science: Rethinking Measurement with Integrated Impact Modeling
Introduction Marketers are in a measurement crisis. Attribution modeling is falling apart in a post-cookie world. Media Mix Modeling...
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